“I can’t overestimate the amount of stress and pressure these sessions have released for me on mental and practical challenges I had been struggling with alone for many years. I’ve also enjoyed learning the many new tools and frameworks to help me navigate the numerous challenges that surface while scaling the business.”

Radha Vyas
CEO & Co-FOUNDER, Flash Pack

“Cat Totty is an incredible partner to Zinc VC. As an individual coach, group and co-Founder coach she provides enormous value, with brilliant feedback.

I have witnessed her calm yet incisive style, ability to put people at ease and yet provide challenge, and her combination of openness and acceptance, with precision and rigour. We look forward to finding lots more ways to include Cat in the Zinc journey!”

Eleanor Ford
CPO, Zinc VC and Private Equity

“There were a lot of testing questions and great revelations. Cat helped us form a language to describe our future, which has really energised us and formed the basis for a lot of change we are implementing in the business now.

We avoided consensus sludge.”

Justin Spooner
FOUNDER, Unthinkable

“I found outdoor coaching really useful, it frees your mind. It became really clear what the right decision was."

Joseph Fitzgibbon
FOUNDER, Growth&Company

“Cat helped me to tap into my inner coach

Danielle Arkwright
Group Wellbeing & Culture, Arbor EdTech

“Clearer and more certain in the direction of my work”

Jennifer Clamp
FOUNDER, Aata

“We take life-threatening business decisions on a daily basis. The line between work and life is extremely blurred. Cat spans it all seamlessly, giving me a toolkit I can use for the rest of my life in demanding situations.”

Prak Kodali
CEO & Co-FOUNDER, pFibre

I’d never had a coach before working with Cat so I wasn’t sure what to expect. She has helped me work through thoughts, ideas and problems in such a variety of ways that work specifically for me.

A lot of the things we worked through are questions I hadn’t managed to surface myself but were critical to us succeeding as a business; specifically how I work with my co-founder and helped me to realise we were lacking a long term co-vision for the business.

One of the things I appreciate most about Cat is that she helps you to zoom out to the abstract and then zoom in to the actionable.

Ellie Hitchcox
CEO & Co-FOUNDER, Hitchcox Motorcycles

“Kept me on my toes with provocative but thoughtful questioning. Cat's varied background brings a strong holistic grasp of business. Her alternative approach of coaching outdoors made for a different dynamic, energy and perspective. She also has a great skill in simplifying conclusions to be actionable and memorable.”

Rich Houston
Marketing Leader | VP Ex-Zoopla

Cat Burford Cat Totty Coaching South Pole Explorer

Cat Burford

Wilderness Dentist | South Pole Explorer

Working with Cat has been a revelation. Planning a solo expedition to the South Pole is so much more than the physical training. With Cat's guidance, there's no doubt that I am better equipped for success in Antarctica. I wholeheartedly credit Cat for her integral role in shaping both my mindset and readiness for this monumental journey.

The invaluable insight and guidance provided by Cat have been instrumental in helping to clarify the ‘Why?’ behind my journey. She has a remarkable ability to challenge me constructively, guiding me through deep shifts that have been crucial in recognising my values and overcoming obstacles that I was unaware were hindering my progress in securing sponsorship.

Cat's keen observations allowed me to break through limiting beliefs, gain a deeper understanding of myself and my potential, instilling in me confidence and a positive outlook toward the sponsorship process. 

Cat’s attention to detail has ensured that I have gained more from my training expeditions than would have been possible on my own.

“An introvert, I find it extremely difficult to open up and talk about the challenges that I face as a startup founder but Cat has a very comfortable and non-judgemental presence, which made conversations easy and effective.”

Dinaz Stutterheim
Co-FOUNDER, CTO, pFibre

“Confident taking difficult decisions and manoeuvering demanding situations“

Prak Kodali
CEO & Co-FOUNDER, pFibre

“In a particularly stressful time, Cat listened calmly and shared amazing notes. I feel in a materially different mindset and a much better leader in no small part thanks to Cat. I understand my biases and strengths.”

Jonny Burch
FOUNDER, ProgressionApp

“Challenged my internal beliefs in a collaborative and constructive way, to better understand my unconscious processes. Cat is caring, but by no means ‘soft’ and we always moved at pace.”

Simon Le Grice
CMO, ex-Secret Cinema

“From disorientation and questioning to real clarity built on my values. Cat’s powerful techniques helped me transition to a strategic mindset and get out of the details.”

Pat Kirwan
Head of Design, Rightmove

“Highly effective, diverse range of techniques to dig deep into the thoughts, beliefs and emotions in my professional world, leading to improved confidence and robustness.”

Sophie Valentine
VP Innovation, Healios

“I’m a difficult customer, and Cat was bloody brilliant. She got me clear on the question that truly needed answering, always pushing deeper, nothing threw her. I now know my world, my role and the work I will do”.

Jennifer Clamp
FOUNDER, Ecosystem for Female Entrepreneurs

Some full testimonials